Privacy Policy
PRIVACY POLICY
This Privacy Policy outlines Nykaa
E-Retail Private Limited ’s approach to Data Protection and Privacy to
fulfil its obligations under the applicable laws and regulations .
This Privacy Policy applies to your Personal Data which is processed by us,
whether in physical or electronic mode.
In this Privacy Policy, the expressions ‘Personal Data’,
‘Data Subject’, ‘Controller’, ‘Processor’ and ‘Processing’ shall have the
meanings given to them in the applicable privacy laws .
We are committed to treating data privacy seriously. It
is important that you know exactly what we do with your Personal Data.
Throughout this document, “we”, “us”, “our”, “ours” refer
to Mbrush . Wherever we have said ‘you’ or ‘your’, this means
YOU
WHO WE ARE
Mbrush is a website incorporated and registered under the trademark
of Class 42, 3, 35 and having its registered office at C-85 Omicron 1A Greater
Noida Uttarpradesh 201310. Mbrush is engaged in the business
of facilitating selling, marketing and retailing cosmetic and beauty
products (“Business”) through the e-commerce websites developed and
owned by Mbrush and/or its parent company, and/or its
affiliates (Website and App collectively referred to as “Platform”) or offline
stores / events to conduct its Business.
ROLES WE PLAY
We play the role of a Data Controller when we collect and
process Personal Data about you.
We play the role of a Data Processor when we collect and
process Personal Data on behalf of another Data Controller
OUR COMMITMENT
We commit to protecting your privacy and hence our
Personal Data handling practices are continually reviewed to ensure compliance
with the applicable Privacy laws and regulations
PERSONAL
INFORMATION GATHERED BY MBRUSH
The information we learn and gather from you, personal or
otherwise, is used to register you, verify your identity to permit you to use
the app, undertake transactions (including to facilitate and process payments),
communicate with you, convey any promotional offers, services or updates
associated with Mbrush, and generally maintain your accounts with us. We also
use this information to customize your experience and improve Mbrush.
INFORMATION YOU
GIVE US:
We receive and store any information you provide while
using Mbrush, or give us in any other way. You can choose not to provide
certain information, but then you might not be able to use Mbrush. We use the
information that you provide for such purposes as opening your account,
processing your transactions, responding to your requests, and communicating
with you
INFORMATION WE
COLLECT ABOUT YOU:
We receive and store certain types of information
whenever you interact with us. For example, like many websites, we use
"cookies," and we obtain certain types of information when your web
browser accesses our Services. We may also receive/store information about your
location and your mobile device, including a unique identifier for your device.
We may use this information for internal analysis and to provide you with
location-based services, such as advertising, search results, and other
personalized content.
INFORMATION FROM
OTHER SOURCES:
We might receive information about you from other
sources, such as updated delivery and address information from our carriers,
which we use to correct our records and deliver your next purchase more easily.
CATEGORIES OF
PERSONAL DATA
Categories of Personal Data collected and processed by us
are as follows;
Demographic & Identity data
Online Identifiers and other Technical Data
CONSENT
By using the Website and/ or by providing your
information, you consent to the collection and use of the information you
disclose on the Website in accordance with this Privacy Policy, including but
not limited to your consent for sharing your information as per this privacy
policy.
PURPOSES OF
GATHERING YOUR PERSONAL DATA
We use your personal information to operate, provide,
develop, and improve the products and services. These purposes include:
PURCHASE AND DELIVERY OF PRODUCTS AND SERVICES
We use your personal information to take and handle
orders, deliver products and services, process payments, and communicate with
you about orders, products and services, and promotional offers.
PROVIDE, TROUBLESHOOT, AND IMPROVE MBRUSH
We use your personal information to provide
functionality, analyze performance, fix errors, and improve the usability and
effectiveness of the MBRUSH.
RECOMMENDATIONS
AND PERSONALIZATION
We use your personal information to recommend features,
products, and services that might be of interest to you, identify your
preferences, and personalize your experience with MBRUSH.
COMMUNICATE WITH
YOU
We use your personal information to communicate with you
in relation to MBRUSH via different channels (e.g., by phone, e-mail, chat).
ADVERTISING
We use your personal information to display
interest-based ads for features, products, and services that might be of
interest to you.
LAWFUL BASES OF PROCESSING YOUR PERSONAL DATA
We are permitted to process your Personal Data in
compliance with applicable laws and regulations by relying on one or more of
the following lawful bases:
Where the processing is based on your consent, you have a
right to withdraw your consent at any time. You may withdraw consent by contacting
us. Upon receipt of your written request to withdraw your consent, consequences
of withdrawal will be communicated to you and, upon your agreement, your
request for withdrawal will be processed.
COOKIES AND OTHER TRACKERS USED BY OUR DIGITAL PROPERTIES
Cookies are small text files that are placed on your
computer by websites that you visit. Similarly, there are other types of
trackers used. Likewise, Mobile Apps use requisite permissions and SDKs. These
are used to make Websites & Apps work, or work more efficiently, as well as
to provide information to the owners of the website.
We use cookies, permissions and other trackers in our
website, web-based properties and mobile applications that are used to collect
and process data about you so we can provide you a better online experience as
well as improve our services
Below are the categories of cookies used on our website
along with a description of what they are used for
Strictly Necessary
These cookies are needed to run our
website, to keep it secure if you are logged on and to obey regulations that
apply to us.
If you are a customer, they help us know who you are so
that you can log on and manage your accounts. They also help us keep your
details safe and private.
Functional
These cookies are used for remembering
things like:
·
Your user ID on the log on page
·
Your region or country
·
Your preferred language
·
Accessibility options like large font or
high contrast pages
Performance
These cookies tell us how you and our other
customers use our website. We combine all this data together and study it. This
helps us to:
Most web browsers allow some control of most cookies
through the browser settings. Please note disabling the ‘Strictly Necessary’
cookies may cause certain parts of our website to remain inaccessible to you.
We use other tracking mechanisms in addition to the above
DO NOT TRACK
Some web browsers have a “Do Not Track” feature. This feature
lets you tell websites you visit that you do not want to have your online
activity tracked. These features are not yet uniform across browsers. Our sites
are not currently set up to respond to those signals.
PERSONAL DATA
DISCLOSURE
Mbrush app contains third party SDKs that collect
personally identifiable information (PII). They use this information to better
target users or provide elements of our products & services on behalf of
us.These third party sites have separate and independent privacy policies.
mBRUSH USES THREE
TYPES OF SDKS :
SDKs |
Purpose |
Analytics |
·
Analyze in-depth detail about the visitors on our app ·
Settle errors ·
Better target users and ·
Provide push notifications and digital ads to the users ·
Example-Clevertap,Appsflyer,Crashlytics, Gamooga |
Payment |
·
Complete customers’ payment transaction Example - PayU, Razorpay,
Cashfree |
Login |
·
Help users login at Mbursh Example - Google, Facebook. |
Links to the Privacy Policies of the third-party service
providers used by our application are given below:
We have appropriate contracts in place with our
third-party partners. This means that they cannot do anything with your
Personal Data which is outside of the scope permitted by us. They hold it
securely and retain it only for the period specified in our contracts with
them.
We might also disclose your Personal Data to appropriate
authorities if we believe that it is reasonably necessary to comply with a law,
regulation, legal process, to protect the safety of any person, to address fraud,
security, or technical issues, or to protect our rights or the rights of those
who use our products & services.
Reasons for disclosing your Personal Data to other
parties:
We may disclose your Personal Data to others where it is
lawful to do so including where we or they:
To whom your Personal Data may be disclosed:
We may disclose your Personal Data for the above purposes
to other parties including:
CROSS-BORDER DATA
TRANSFER
Personal Data we hold about you may be transferred to
other countries outside your residential country for any of the purposes
described in this Privacy Policy.
You understand and accept that these countries may have
differing (and potentially less stringent) laws relating to the degree of
confidentiality afforded to the information it holds and that such information
can become subject to the laws and disclosure requirements of such countries,
including disclosure to governmental bodies, regulatory agencies and private
persons, as a result of applicable governmental or regulatory inquiry, court
order or other similar process. In addition, a number of countries have
agreements with other countries providing for exchange of information for law
enforcement, tax and other purposes.
If we transfer your Personal Data to third parties for
purposes stated in this Privacy Policy, we will use best endeavors to put in
place appropriate controls and safeguards to ensure that your Personal Data is
kept accurate, adequately protected, and processed only for specified and
reasonable purposes in a manner that is fair, transparent and has a lawful
basis, and is stored for no longer than is absolutely necessary.
DATA SECURITY
We are committed to protecting your Personal Data in our
custody. We take reasonable steps to ensure appropriate physical, technical and
managerial safeguards are in place to protect your Personal Data from
unauthorized access, alteration, transmission and deletion. We work to protect
the security of your personal information during transmission by using
encryption protocols. We use multi-layered controls to help protect our
infrastructure, constantly monitoring and improving our applications, systems,
and processes to meet the growing demands and challenges of security.We ensure
that the third parties who provide services to us under appropriate contracts,
take appropriate security measures to protect your Personal Data in line with
our policies.
RETENTION AND DISPOSAL OF DATA
We keep the Personal Data we collect about you on our
systems or with third parties for as long as it is required for the purposes
set out in this Privacy Policy and for legal or regulatory reasons. We will
only use your Personal Data for those purposes and will make sure that your
Privacy is protected. We shall take reasonable steps to delete or permanently
de-identify Personal Data that is no longer needed.
LINKS TO OTHER WEBSITES
Our website may contain links to websites of other organisations.
This privacy policy does not cover how that organisation processes Personal
Data. We encourage you to read the privacy policies on the other websites you
visit.
CHILDREN’S PRIVACY
Our website is directed to be used by adults only. If you
are not an adult, while you may look at our site, you should not make a
purchase, register, or submit Personal Data to us. We or our associates
/affiliates do not knowingly collect information from minors.
YOUR RIGHTS AS A CUSTOMER
We understand that when you interact with Mbrush, you
have rights over your Personal Data. These rights involve providing reasonable
steps to allow you to access your personal data, correct any errors among
others. In the event that you are not satisfied with our response or have
unresolved concerns, you can get in touch with us to resolve the issue by means
of privacy@Mbrush.com.
CONTACT US
For any further queries and complaints related to privacy
under applicable laws and regulations, you could reach us at:
Contact Email Address: support@Mbrush.com.
IN ACCORDANCE WITH
INFORMATION TECHNOLOGY ACT 2000 AND RULES MADE THERE UNDER, THE NAME AND
CONTACT DETAILS OF THE GRIEVANCE OFFICER ARE PROVIDED BELOW
GRIEVANCE OFFICER - CUSTOMER SERVICES
Name : Mr. Deepanshu Sharma
Email : support@Mbrush.com.
NOTIFICATION OF CHANGES
We keep our Privacy Policy under regular review to make
sure it is up to date and accurate. Any changes we may make to this Privacy
Policy in the future will be posted on this page. We recommend that you
re-visit this page regularly to check for any updates.